Artifice on purpose
Nothing about platinum hair, strip lashes and latex is claiming to be natural, and that's the whole appeal. The moment it starts apologising for itself it stops working.
Low stakes as a default
Treating most things as not-that-serious is a genuine advantage and it's the part of the persona that translates off camera. It is not the same as not caring about anything.
It's a costume you chose
Which means you can take it off, dial it up, or run a quieter version on a Tuesday. People who treat it as a fixed identity tend to burn out on it.
