Camera above the eye line
Slightly above, angled down. This is the single highest-leverage change. It opens the eye, shortens the nose and defines the jaw without any editing. Below the eye line does the opposite of all three.
Chin forward, then down
Forward first, then down — in that order. Down without forward gives you a soft jaw. It feels wrong doing it and looks right in the photo, which is why people abandon it too early.
Shoulders away from the lens
Square shoulders read like an ID photo. Turn them fifteen to thirty degrees away and bring the face back toward the lens. It also puts the hair in front of one shoulder, which is where you want it.
Three poses worth learning
Arm up through the hair. Hand near the jaw. Straight-on symmetrical with the chin forward. Between them they cover most of what you'll ever post.
